Comments – For the home page I have two options you can consider. A slideshow background or video. We’ll float the product over it with rotating copy describing benefits and features. Also – a prominent Call-to-Action. Pages 2 and 3 will take some work to develop content. Like any piece of marketing we need words and visuals. I assume you’ll be getting me copy. I then typically gist it down (I do copy writing also) before I work into a layout with visuals. The words will contrive the images/visuals I curate.